Here's the Basics to Get Your Top of Funnel Traffic Moving.
You've probably heard that as a B2B marketer you should be blogging.
It's true, the best b2b websites are generating leads online with the consistent production of useful content. However, if you aren't strategically blogging, you might be attracting the wrong traffic. It may also be taking far longer for your search visibility to increase than it needs to. This all affects your ability to generate business success with your hard work and investment in producing strong B2B content.
So how do you avoid Random Acts of Content and most assuredly achieve the online leads generation and sales results that you want? Like with everything that we recommend that you do, it starts with high quality B2B Persona Development. Understanding your prospects Pains 'n' Gains is a first step in understanding how to position your B2B brand to be easily Discoverable by your future customers with search.