Grow Faster.
Build your brand and accelerate demand with the only simple to use, self-service, and cost-effective digital advertising solution built for B2B.
Power up your flywheel! Our high performance technology places your brand and content directly and persistently in front of people who care, enabling you to build real brand equity over long sales cycles.
BrandGen.io's model is proven to produce:
Shorter Deal Cycles
Lower Sales Costs
Higher Close Rates
Higher Average Deal Size
More Total Revenue
ABM and existing B2B Programmatic Advertising tools lock you into expensive managed services models or one-size fits all solutions short on flexibility, transparency and control of your advertising.
Only BrandGen.io gives you the complete control and transparency that you need to create B2C-esque advertising experiences in an affordable yet globally scalable self-serve model. We bring all of the targeting signals that B2B marketers crave including ABM, Contextual, Hyper-Geo, Intent, Technographic, Firmographic, Role, Title, Interest and more.
Our deep HubSpot integration and automation features such as 'one click retargeting' shorten tasks, accelerate planning and execution and streamline B2B advertising workflows.
The only B2B advertising platform that scales from entry-level SMB to Enterprise. Start with affordable deterministic micro-targeting and scale to full-on enterprise broadcast advertising as you grow your business.
Inbound Marketers use BrandGen.io as the 'natural next step' after their Inbound foundation is in place. A solid Inbound Marketing foundation is essential for all B2B marketing use cases including ABM. Without the ability to engage and delight prospects and customers, why extend your marketing reach? The only downside of Inbound Marketing? Long time-to-value, BrandGen.io powers up your flywheel!
BrandGen.io is the only self-service, affordable B2B display advertising tool. It lets small B2B businesses competitively establish their brand with audiences that matter and grows with them as they scale to become mid-market and enterprise businesses.
BrandGen.io is the advertising tool for the Enterprise, and the Enterprise to Be.
Mid-market and Enterprise B2B companies use BrandGen.io to affordably 'become the Coca-Cola' of their industry, establishing brand presence wherever their important prospects and customers are.
Enterprise Field Marketing Managers find that BrandGen.io maps directly to their tradeshow and events strategy to affordably improve ROI and targeted account penetration.
Enterprise Channel Partner Managers find that BrandGen.io fits neatly into MDF scale budgets to enable localized channel partners to build brand and drive demand.
B2B E-Commerce Companies use BrandGen.io to create B2C-esque buyer experiences by mapping specific types of product buyers to specific products.
Tired of handing off your valuable relationships to managed services ABM solutions? BrandGen.io is founded by HubSpot partners and is designed with partner success in mind. We're a SaaS solution, not a managed service.
Go after larger client budgets, provide more strategic, sticky services and deliver additional solutions with HubSpot at the core.
You control all advertising targeting strategies. If you want to earn attention instead of steal it, you need your content placed in the right context so that readers are focused on the problems that you can help them solve.
For B2B advertising this often requires reaching into the farthest corners of the web to get contextual relevance. Many B2B publications are not available through a single ad network and many B2B publications are moving to advertising networks such as our partners 33Across and BPA who are helping them to better monetize their content.
To target long-tail B2B keywords or specific trade publications to contextualize your advertising, you need flexibility to reach across many advertising networks.
The only programmatic advertising platform that natively brings you all of the B2B targeting options you need to execute a multitude of B2B go-to-market advertising strategies. This includes emulating any of the common ABM advertising tactics and more, such as cookie-less ABM.
BrandGen.io provides multiple ABM (Account Based Marketing) advertising options, starting with high quality IP data to match your strategy and budget and reaching into cookie-based and behaviorally based company targeting. This means that unlike other ABM tools, only BrandGen.io can definitively reach every, single, company, that you need to target.
Surgically slice account based audiences to reach only the individuals in buying groups who would care most about your solution with any of the tactical layers listed below.
You also get many more targeting layers than existing ABM only tools, enabling innovative targeting strategies including 'cookie-less ABM' which empowers global reach including into GDPR areas.
Our experience is that for most B2B companies ABM is one go-to-market component to their strategy. Why limit yourself? Use ABM in conjunction with other strategies to provide the reach you need to build your business across your solutions, industries and markets.
Many VPs of Sales and Directors of Marketing already know their customer's 'digital watering holes' and don't need expensive ABM analytics to tell them where to look for their next customer. Reaching many of the right trade publications, association websites or social and chat sites where your prospects go to get answers to questions related to your solutions is now easy. Programmatic advertising with extensive advertising network reach lets you reach most of this audience with a few clicks, avoiding high-friction manual ad placements and minimum budgets while you test engagement and messaging.
Publication, topic and keyword targeting is the ultimate 'intent' engine. By reaching prospects while they're consuming topics related to your solutions or with the right keyword signals you're able to engage them while they're learning about how to solve the types of problems your solution does.
Relevance and timeliness drives engagement, be a part of the buyer's journey before your competition is. Bringing a new solution to market is often challenging, how do prospects search for a solution for a problem that they don't know they have yet? BrandGen.io accelerates your GTM.
BrandGen.io is the only cross-advertising platform programmatic tool focused on B2B. Serving ads across many advertising platforms, including Google Double-Click gives you the reach that you need to get into the farthest corners of the web where low volume keywords can be found.
BrandGen.io's heritage includes extensive success with Inbound Marketing. As such we know what Buyer Persona-driven topic cluster strategy is all about. Only BrandGen.io pulls HubSpot Topic Clusters into your keyword tool so that the hard work done by your SEO strategist is leveraged with one-click by your media strategist. If keywords are important enough to develop extensive content for, wouldn't you want to easily be wherever that keyword can be found? Overlay topic and keyword targeting with any of the other tactics including ABM targeting for precise micro-campaigns that place your brand everywhere you need it to be.
Our Publication Finder tool helps you to quickly develop a universe of topically related trade publication or association websites and you can quickly see where your competitors are advertising as you seek to gain brand awareness competitive advantage.
Many B2B solutions play well with others or need to target accounts where competitors are entrenched.
Using technographic targeting, BrandGen.io lets you build your brand and educate future customers through long sales cycles while you strive to knock competitors out with conquest campaigns.
BrandGen.io partners with data providers who are monitoring content consumption patterns of businesses and organizations so that you can target accounts actively looking for solutions like yours. We also uniquely bring signals based upon corporate competitive intelligence so that you can define your targeting strategy by organizational changes that signal a reconsideration of existing relationships.
Only BrandGen.io brings you multiple intent signals beyond the reach of other advertising tools including non-IT use case account status change signals.
Our Technographic and Intent Data Partners are all available with a simple form fill and click to engage them in solving specific custom challenges. Once you agree with their approach, they'll have what they need to onboard audiences directly into your BrandGen.io instance. There are no separate agreements or clumsy audience onboarding steps for you to deal with.
Pinpoint location targeting lets you reach mobile devices with a 'pin and feet of radius' presence. You can build ABM mobile device targeting campaigns that supplement IP-based company targeting signals for extended reach into specific, high value accounts.
Use Pinpoint location targeting for short campaigns covering important tradeshows and events to maximize your ROI and booth traffic. This is ideal for field marketing managers.
Only BrandGen.io brings B2B specific geo-fence data partners who build mobile audiences based on extended presence behaviors within business locations. They also provide geo-fence audiences for important tradeshow venues and custom audience builds directly into your BrandGen.io instance.
BrandGen.io brings you best-in-class B2B 3rd Party Catalog Data. 3rd Party Data is ideal for layering with deterministic targeting tactics such as IP-Based ABM targeting. You can narrow audiences by role, interest, title, standardized technographic and intent signals and more.
Only BrandGen.io 'lifts the veil' of our 3rd party data partners enabling you to understand where the data comes from, its likely accuracy and the pros and cons' of a given 3rd party data product.
Our embedded education helps B2B marketers to fully understand the tool they're using and the underlying advertising ecosystem so that you can take full strategic advantage of the technologies in play while managing costs and risks.
We have direct connections to premier 3rd Party Data providers so that you can understand how they can solve marketing challenges with customized targeting sets and you reach out to them from within your BrandGen.io instance, connect directly with them and they can onboard resulting audiences directly into your instance for ease of campaign management.
For enterprises that need extensive reach, BrandGen.io 3rd Party catalog Data lets you build firmographic and demographic targets for massive scale and reach.
Leverage your own 1st Party Data to extend the reach of your nurturing programs beyond emails, offsetting limiting email open or engagements rates. Even the best B2B email campaigns are defined by limited engagement rates. Marketing emails may be going to 'throwaway' email addresses, being limited by spam filters or some people simply rarely engage with marketing emails, even if the content might help them to be more successful.
BrandGen.io let's you onboard groups of emails into anonymized advertising audiences, letting you reach these leads outside of the inbox anywhere they are across the web. By layering with tactics such as contextual targeting, you can engage them when they're focused on problems that you can solve.
BrandGen.io Enterprise let's you manage your email driven advertising campaigns in synchronization with your HubSpot workflows, providing seamless customer engagement across multiple channels.
Onboard new contacts from our Premier Data Partners for net new prospecting and energize individualized buyers journeys with cross-channel marketing including pre-targeting advertising to increase new account penetration rates.
BrandGen.io provides first of its kind access to high quality net-new contacts for the HubSpot Ecosystem with budget minimums and quantities that small businesses can take advantage of.
Only BrandGen.io provides programmatic B2B retargeting leveraging Deep HubSpot integration-Based Insights. Dropping one retargeting cookie is fine and useful but why not leverage someone's visit to your website as a high quality intent signal that their organization might be looking at solutions like yours.
Only BrandGen.io offers one-click account-based retargeting solutions using HubSpot. We're watching the HubSpot Prospects Tool on your behalf and based upon signals we're getting from your HubSpot Companies, including firmographics such as industry, company size or location we can automatically present companies to retarget for consideration into existing ABM campaigns so that you can reach company buying groups by criteria you've already set for existing campaigns.
Other retargeting tools use cumbersome and error prone page lists for retargeting. BrandGen.io provides one-click audience behaviorally based retargeting. By tagging your content across all of your HubSpot Properties including your Blog and CMS hosted pages with the relevant Buyer Persona(s), BrandGen.io brings complete content groups of pages into your instance for one-click persona-relevant retargeting. Pick a HubSpot Persona, setup a campaign, and begin retargeting against large numbers of pages with one click.
You can also one-click retarget visitors by HubSpot Topic Cluster pages and HubSpot Blog Pages by Tags to easily build contextually relevant retargeting audiences.
Additionally, you can retarget site visitors layering any of the other filters provided, so that you can easily sort retargeting audiences into titles or roles, technographics, content being consumed after they've visited your site etc.
Relevance drives engagement and ultimately business results. Use your hard won website traffic to maximum advantage.
$1/Mo per targeted company
Simple to setup ABM advertising using HubSpot Target Company Tiers
Extend your reach and improve performance with contextual targeting including direct publication deals
Site & Page Retargeting
1 landing domain
Unlimited users & campaigns
No minimum media spend
Add:
B2P Marketing using HubSpot Smart lists with Audience Extension
B2B Media Planning Publication Finder Tool
Company & Trade Show Geo-fencing and pre-built audiences
Deep visitor analytics & ABM Retargeting
No minimum media spend
Add:
Full-on Programmatic Advertising stack with proprietary B2B targeting, Dynamic Ads + AI Campaign Optimization
Technographic & Intent Based Targeting
Social Audience Extension & Onboarding
Connected TV Advertising
Airport & Convention Center Display Screens
Account Discovery & Contacts Enrichment
Multiple Landing Domains
No minimum media spend
210 Colchester Ave.
Burlington, VT 05401
sales@brandgen.io