All buyer behavior has changed, and B2B marketing is no exception. Up to 70% of the B2B buyer's journey is now performed independently and online. That means that your prospects often believe that they know as much or more than you do about you, your products and your value. If you aren't engaging with them near the beginning of their purchase process, you'll be relegated to being one of three price checks.
The Inbound Marketing model is proven to deliver high quality leads across every type of B2B business, across all B2B verticals / industries. That's because it respects how people buy today and enables them along their self-serve journey of discovery. When your prospects are ready to be engaged one-to-one, a properly run Inbound Marketing execution let's you know.
You'll learn Keyword and SEO strategies to help you to position your company where your best prospects are searching.
You'll understand the details involved in getting your website visitors to engage further in learning about you by downloading high value content designed just for them.
You'll take advantage of modern digital nurturing strategies that blow KPIs away and educate your soon-to-be customers on why you should be their first choice.
Your prospects are giving signals along this whole process, telling you when they are ready to engage in conversation. We'll help you to understand how to seamlessly move them from self-serve learning to one-on-one conversations.
With Inbound Marketing, you build a long-term business success platform that, once established, delivers you a steady stream of qualified sales leads.
Once your Inbound Marketing engine is running, your CPL ( Cost Per Lead ) decreases over time, ultimately becoming the lowest CPL model available.
With AMPED's Content Amplification Solutions, you can crush time to value of your content marketing and maximize the monetization of your Inbound Marketing investment.
B2B Marketer's priorities in 2017 were identified as:
Converting contacts / leads to customers
Growing traffic to the website
Increasing revenue derived from existing customers
Proving the ROI of our marketing activities
Inbound Marketing does all of these things.
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Making sure that your company's social presence is properly structured, that everyone is working as a team and that you take advantage of the free publishing network that you can assemble with a strong social strategy ensures the most value is extracted from your content marketing investment.
I can’t say enough great things about AMPED. They help us every step of the way to define and execute our B2B marketing strategy. They are expert at bringing their cutting-edge expertise to bear on our unique business needs. Highly recommend.
AMPED Pipeline Marketing is focused on using our extraordinary experience marketing for over a 100 B2B companies including many of the largest IT and Industrial firms and leveraging the most recent thinking, technology and methodologies to produce superior, measurable business value.