For Successful B2B Marketing, You Must Have Well Defined B2B Personas!
Quality Buyer Persona Development is a vital step toward building efficient and effective B2B marketing strategies, tactics and assets. But why buyer personas? If you don’t have agreement on and insights into who your best potential customers are, how can you organize your marketing?
We’ve seen a wide range of completed Personas and Persona Templates, from Personas used by the IT Majors down to templates offered by smaller agencies. Frankly, all of the ones that we’ve seen fall short in some key areas. That’s why we at AMPED have spent endless nights and wee hours researching, studying, thinking about and improving our Buyer Persona Workshop and associated processes and templates.